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Chinese gold jewellery sales shine amid demand for traditional designs and national pride among young consumers


South China Morning Post-Reuters/Staff/8-29-2021

cartoon showing gold filled Chinese take home containers Ed Stein

“An e-commerce boom and national pride are fuelling the rise in demand for what is known as heritage gold jewellery, which requires intricate craftsmanship and can command premiums of 20 percent or more over conventional gold jewellery, industry executives say.”

USAGOLD note: Gratifying to know that younger buyers are carrying on China’s cultural attachment to the metal. In the East, gold jewelry is accumulated for both saving and personal adornment purposes. Coin and bullion demand is also on the rise in China –  up 41% year over year for the second quarter, according to the World Gold Council.

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