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Dragons fly as Chinese millennials take a shine to gold


graphic image of giant gold dragon

“Sales of gold bracelets, pendants, earrings and necklaces that draw on dragons, phoenixes, peonies and other traditional Chinese patterns and symbols are flying among consumers, especially those in their 20s and 30s …”

USAGOLD note: Gold jewelry in Asia has always been tied to security and wealth preservation. At the same time, China traditionally has a cultural affinity for gold, as well. The two are tied together in the Chinese mind set. The World Gold Council’s Roland Wang is quoted in this article as saying: “They [China’s millennials] want to have more traditional Chinese culture in their daily life, which can be represented through what they wear or how they decorate their home … Heritage gold can deliver this.”


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